07 November 2017

Marketing on Instagram - Tips & Methods

Instagram is one of the fastest growing Social Media Platforms in the world. It has moved fundamentally from its original stages of being able to post only a single image in 2010. Instagram has over 500 million users all over the world. It has more than 15 million business profiles in the world. As part of India’s best Digital and Social Media Marketing Agency we use Instagram as one of the leading platforms to promote our clients. 

Social Media Marketing Tips: What is a business profile and how do you get one?

Facebook had purchased Instagram for a sum of $ 1 billion. It is a significant sum of money to pay for a company, but if you look at the overall marketing picture then you will understand why for Facebook it is nothing more than a drop in the ocean. Instagram is one of the biggest social media marketing platforms in the world. Businesses spend more than a Billion Dollars on advertising on Instagram alone every year. 

If you have a Instagram account for your company then you can quickly link it to your Facebook company page and start promoting posts on Instagram as well as Facebook. Here are the steps to create a Instagram Business Account.

Step 1: Open up your mobile Instagram app.
Step 2: Click On Settings and look for a “Switch to Business Profile” at the bottom of the list.
Step 3: Select a verified Facebook Company Page to link to the Instagram account
Voila. You have it.

Methods of Advertising on Instagram:

Once you have switched to a business profile on Instagram you have several options to advertise your products or services. We have included some of the top advertising methods on Instagram:
  1. Photo Ads:  Instagram was built as a photo sharing platform so obviously one of the methods of advertising on Instagram is using Photo Ads. They’re like regular shares on Instagram but with added features like a call to action button, for users to interact with your ad.
  2. Video Ads: This feature lets you showcase to your customers your products and services with the help of videos. Make sure to keep you videos short and creative to get the best out of the Ads’. Video content can be used in a wide variety of ways. Movie studios and game developers have been using ad videos to promote their app downloads and movie ticket sales. 
  3. Carousel Ads: This is a popular feature among e-commerce websites. It lets you display multiple products that the customers can swipe through. It’s good to have a selection of related items to display on your carousel ads to ensure that the customer is enticed to swipe further. Don’t forget to add a call to action button to take your users to the website of landing pages for the products.
  4. Story Ads: A new feature that was just released to Instagram, it lets you share your business story with the customers. A good way to attract followers by publishing interesting facts and creative ads on your story. What differentiates your story from the video ad is that, stories are not a permanent fixture and they disappear from the app after 24 hours. If you have a strong following stories make a good way to keep in touch with your customers. To provide them with teasers for your products or services. More than 250 million people use this feature on a daily basis so make sure your ads are top notch. Story Ad’s appear in full screen and are usually followed by Ads of other Instagram users that your customers follow. More space for content and better creative ideas. 
If you haven’t yet got an Instagram account then you must. If you have an Instagram account but you don’t have a business profile set up then we can help you do exactly that. We have helped several brands establish themselves on various social media platform using our unique digital marketing strategies and viral marketing methods. Instagram works really well especially for products that have a strong focus on a visual identity. If you believe that you need help promoting your business through social media marketing, let us help. 

30 October 2017

Multilevel Marketing Truths to Remember Before Joining an MLM Business

Multi-level marketing is also referred as Network Marketing, Affiliate Program, and Direct Selling. MLM or network marketing has always remained associated with myths and misconceptions. Some people misunderstand the concept and ruin the entire spirit of MLM Company. However, it is equally critical to learn facts and unlearn myths before joining an MLM business. Whether you have been approached by a friend or a company, you must be aware of the realities that form a significant part of an MLM business. Some people may inspire you to become a network affiliate based on specific promises and benefits, but it is your duty to give a reality check before entering into this business. Here are some truths about MLM business, one must be aware of before opting MLM as a career.

  1. Multi-level marketing involves sales and only sales: To become successful in an MLM business, you must know how to do direct selling; MLM entirely relies on generating sales. Any company that claims to pay you for recruitment and not for sales is not legitimate. One should beware of scams under the name of MLM business.
  2. MLM requires relationship building: You should realize that MLM is meant for those who are good at making and maintaining relationships with people. If you are not people-oriented, MLM is not for you.
  3. MLM Business flourishes when you have a vast pool of prospects: Further, you end up selling some quality products in MLM business. You must have a target market and a pool of interested audience whom you can pitch your company offering.
  4. Presence of a high performing team is vital for success in MLM: Since MLM companies allow you to earn when your down line brings business, it is essential to recruit kind, sincere and hard working people in the down line. Do not sell for numbers. Remain focused on quality. 
  5. MLM Software: If your MLM company is not using a highly efficient MLM software then they could be leading you down the wrong path. Find out about what MLM software company they used to develop their MLM Software. Multilevel Marketing can be a highly efficient business if done properly. Find out the MLM software that your company uses and learn more about its features and benefits. Ventaforce is the best MLM software in India and around the world. It has been trusted by milions. Find out, if your company uses VentaForce MLM Software.
  6. A legitimate MLM business must follow a code of ethics: Before planning to buy an introduction kit from any of the MLM Company of your choice, you must know that MLMs are required to follow a particular code of ethics and guidelines as mandated by the government. If your firm is not doing so, please stop and think.
  7. You are not your boss all the times: As they say, you are your boss in MLM. It is not right all the times. You must respect and try to learn from the experience of your upline members. Your upline can mentor you in creating a secure network of dedicated affiliates. 
  8. MLM is not for desperate people: Sounds terrible! But this is true, if you are frantic for money, want to get rich in a month, want to fulfill all your dreams without putting in any hard work, then you are in the wrong boat! Network marketing is also like any other regular business where you have to strategize and work hard to achieve the results. 

The likelihood of success in a multi-level marketing business would increase once you understand the ground realities and start working on the bottom line. MLM has proved to offer fantastic and lucrative earning opportunities to real performers.