17 July 2008

Building Traffic with Article Marketing

Starting an online business is a big task. Letting people know you’re out there is even bigger. These days, thousands of new businesses make an appearance on the Internet every week, so getting your business noticed above everyone else’s is a challenge.

Article Marketing is seen as a powerful tool to help advertise your business. It remains one of the best ways to draw your target market to your website and convince them to do business with you.

Achieving results using article marketing is not a simple task. It is important to have original articles written with quality content. The articles are then distributed to high traffic distribution sites and niche publishers that will have a highly relevant visitor base. The visitors will hopefully click through to your site by finding your URL in the author’s information box posted with the article.

Article Marketing works slowly and you shouldn’t expect to get a load of traffic overnight. If you work at it and continue adding articles consistently, you will eventually receive a sizeable amount of free traffic.

Article marketing success on the Internet must take into consideration how readers find the article.

Myth: Most people will read your articles because they came to a website and started browsing just like they do if they were at a local bookstore.

Fact: Most people search the Internet using one of the major search engines. They will type in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engine will then deliver results that best match the human's interest.

Goal: Find your articles in the search engine results for the keywords and topics that are most relevant to the content of your article. Most search engines give heavier weight to the first 3-5 keywords and a lower priority to the rest.

The first 3-5 words of your Article Title determine the success of your article in terms of how much traffic your article will generate back to your website. Create keyword-rich article titles that match the most commonly searched keywords for your topic.