10 February 2009

ePharma : The Online Pharmaceutical Industry

The purpose of visiongain report is to examine the commercial prospects of online technologies in the pharmaceutical sector. In particular, this report examines the fast-growing fields of pharmaceutical eMarketing, eDetailing, ePrescribing and online drug sales. Online technological solutions have great potential to benefit - even revolutionise the marketing efforts of drug companies. Visiongain predicts that all aspects of pharmaceutical eMarketing will exhibit steady growth from 2006-2011. Key technological solutions - such as Internet-enabled DTC promotion, eDetailing and ePrescribing - will drive that expansion. Sales of prescription drugs via the Internet will also be significant.

ePharma: The Online Pharmaceutical Industry, 2008 - 2012 examines this burgeoning new method of marketing and the selling of drugs online through comprehensive primary and secondary research. In addition to consultation with experts in eMarketing and ePrescribing, the research involved a detailed study of policy documents, industrial reports and relevant news. Importantly, Visiongain also applied techniques such as financial forecasting, SWOT analyses and qualitative projections. The result is a comprehensive market-based report with detailed analysis and informed opinion.

In particular, this report concentrates on the following essential aspects of online solutions in the pharmaceutical sector:
  • Technologies that drive the online pharmaceutical sector
  • Key players in eMarketing and ePrescribing both providers of technology and leading users of these solutions or platforms
  • Forecasts of key metrics in eMarketing, ePrescribing and online drug sales from 2006-2011
  • Drivers and opportunities in pharmaceutical eMarketing, both to consumers and medical professionals
  • Restraints and threats in pharmaceutical eMarketing
  • Regulatory issues in pharmaceutical eMarketing, ePrescribing and online drug sales
  • To receive a comprehensive analysis of the prospects for online solutions in pharmaceutical sales, marketing and prescribing from 2006-2011
  • To discover predicted investments, growth rates and other key metrics for online pharmaceutical solutions from 2006-2011
  • To determine the forces that influence pharmaceutical eMarketing, ePrescribing and online drug sales: - Competitive characteristics of the market - Regulatory, technological and societal issues - Drivers and restraints - Strengths, weaknesses, opportunities and threats
  • To find out where pharmaceutical eMarketing, ePrescribing and online drug sales are heading - both technologically and commercially