26 January 2010

Evolution of Advertising and Media

  • 74% said "After interacting with companies or brands via new media, I generally have a more positive impression of the company or brand". (Consumers Demand Brand Interaction, October 2009)
  • According to [Digital Brand Experience Study] findings, 65% of consumers report that a digital brand experience has changed their opinion (either positively or negatively) about a brand or the products and services a brand offers. For those brand marketers still neglecting (or underestimating) digital, it’s as if they’ve shown up to a cocktail party in sweatpants. (Razorfish Digital Brand Experience Study, 2009)
  • 64% of consumers have made a first purchase from a brand because of a digital experience such as a web site, microsite, mobile coupon, or email. No other medium has so impacted—or altered—the traditional marketing funnel this way. (Razorfish Digital Brand Experience Study, 2009)
  • Of the 10 social marketing tools studied, five are already in use by at least half of the companies surveyed. Leading the way is the Facebook fan page, which 86% of respondents say they have and 10% more plan to launch in the next 12 months. 65% are communicating via Twitter, 55% publish customer product reviews, 55% have their own blogs, and 50% produce their own video or display videos submitted by consumers. (Etailing survey of 117 companies, September 2009)
  • 75% of people don't believe that companies tell the truth in advertisements. (Yankelovich)
  • 75% of women say ads on social networks don't encourage them to purchase (Media Post News, September 2009)
  • The number of user-generated content creators will reach 114.5 million in 2013, up from 82.5 million in 2008. That will translate to 51.8% of US Internet users in 2013, up from 42.8% in 2008. (eMarketer, 2009)
  • In 2013, nearly 155 million US Internet users will consume some form of user-generated content, up from almost 116 million in 2008. (eMarketer, 2009)
  • Facebook is now the fourth most visited site in the world; two years ago it didn’t register in the top ten. (TechCrunch, 2009)
  • Social networks and blogs are the fourth most popular online activities, beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is spent on social media sites. (Econsultancy, 2009)
  • Social media spending will leap by 34% by 2014, while mobile marketing will jump by 27%. (Forrester, 2009)
  • 75% of US online adults are active online social participators. (Forrester, 2008)