18 September 2011

Har Ek Friend Zaroori Hota Hai - Advertisement Analysis

The recent advertisement campaign of Airtel  “Har Ek Friend Zaroori Hota Hai”  really catch the today’s youth sentiments and positioning amongst the brand airtel in the most vibrant and happening target segment.  My last article on D-hawk was abouist Digital Branding to GEN next revels future brand challenges context to digital media consumption pattern. This advert by Airtel “Har Ek Friend Zaroori Hota Hai” is the best example how to deliver needs of communication, react on them and engage to Gen next …

The creative team of Taproot headed by Agnello Dias and Santosh Padhi successfully TAP the flow of today’s youth likes. Recently I have come across with Facebook status like (“बाहेर नाही विचारात कुत्र.... आणि फेसबुकवर हजारो मित्र - Many youths FB friendliest is growing like fat buffalo, very few of them are real friends) Decode the gimmicks of acquaintances. Gen next is more caring about their likes and ever ready to share and help, this is the fact of changing India.  And how fast today's marketer reacts to these change agents will decide the brand success.

This advertise “Har Ek Friend Zaroori Hota Hai” stand out strongly and connect youths to brand airtel very instantly. Somehow airtel manage to gather attention around their Brand after long time. The simplicity of “Har Ek Friend Zaroori Hota Hai” lies in its small punches which were integrated smartly.  The brand positioning has already achieved their targets, airtel wanted something extraordinary to connect them directly to tomorrow’s decision maker and Taproot handled this requirement smartly.


Har Ek Friend Zaroori Hota Hai - Advertisement Details
Advertise Agency – Taproot Ad Agency
Creative Team - Agnello Dias and Santosh Padhi
Music – Ram Sampath
Lyrics - Amitabh Bhattacharya
Ad Director – Ram Madhawani